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Responsible marketing, responsive industry.
The Drinks Industry makes a significant contribution to the Irish economy. We are proud of the high quality products we make and we market them in the knowledge that their responsible, moderate consumption can form part of a balanced and healthy lifestyle.
On April 27th 2010, ABFI held a special event for industry, media and other stakeholders outlining the strict set of co-regulatory codes to which we subscribe, as well as the great contribution such marketing makes to the Irish economy and to sporting an cultural life in Ireland.