However while overall consumption is falling, binge drinking is still problematic in our society. We need to look at ways of addressing this issue in a way that affects long term societal change. This requires a whole of society response.
As an industry, we’d call on the Government to address alcohol misuse by doing the following
- Focusing on the sale of below cost alcohol,
- introducing a statutory ban on price-based advertising
- Introducing codes to regulate the merchandising of alcohol.
It is also in our interest to ensure a regulatory regime rooted in the principles of support for entrepreneurship, protection of the environment, community empowerment and firm-but-fair evidence-based regulation.