Alcohol in society

ABFI Statement

Maggie Timoney, Chair of ABFI and CEO of Heineken Ireland, outlines the alcohol industry’s commitment to supporting responsible consumption and addressing misuse through evidence-based policy measures...

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Global CEO Commitments

The Global CEO Commitments are five areas for focus for the whole alcohol industry. In Ireland, ABFI is working with its members to ensure our work supports activity internationally...

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Responsible consumption

International evidence indicates that alcohol advertising has the lowest influence on individual drinking levels when compared with other factors, such as peers, family, personality and the environment...

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Government's Alcohol Strategy

The publication of the Alcohol Strategy marked an important day in Ireland's efforts, as a society, to address alcohol misuse, while recognising that the majority of people in Ireland drink alcohol responsibly...

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Alcohol consumption in Ireland

Alcohol consumption levels in Ireland have fallen by 25% since 2001 - at 10.7 litres per adult (LPA) we are quickly approaching the OECD average of 9.1 LPA...

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Reducing harmful drinking

The drinks industry is committed to reducing alcohol misuse through education campaigns such as drinkaware.ie. It works with stakeholders to ensure evidence-based policy decisions that target misuse...

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