Our heritage Local ingredientsThe industry supports 12,000 farming families, buying 180,000 tonnes of barley and 300 million litres of milk in Ireland every year... Tradition Global BrandsSome of the world's most recognisable brands made here... HistoryIreland's drinks industry has a proud tradition of brewing and distilling... TourismIrish pub is #1 attraction... SustainabilityThe essentials of Ireland's economy and society depend on high quality air, land and water. It makes sense that established industries like the drinks industry work to protect those resources...