DRINKS INDUSTRY IS THE JEWEL IN THE EXPORT CROWN

Wednesday, 11 January 2017

DRINKS INDUSTRY IS THE JEWEL IN THE EXPORT CROWN


SECTOR EXPORTS WORTH €1.4BN EACH YEAR

EXPORTS TO INTERNATIONAL MARKETS UP BY 25%

WHISKEY EXPORTS UP BY 8%

Wednesday, 11th January 2016 – New data from Bord Bia released today shows that the Irish drinks industry is the jewel in the crown in terms of agri-food and drinks exports. In 2016 beverage exports increased by 4% to €1.4 billion. Whiskey exports were a key driver of growth and jumped by 8% to reach €505 million in 2016 and are predicted to double by 2020.

The key reasons cited in the Bord Bia Export Performance and Prospects Report 2016-2017 for the strong export performance include, growth in overall demand for premium drinks categories as well as specific growth in whiskey demand including in emerging markets in Asia and Africa allied to the US.

Ross MacMathúna, Director of Alcohol Beverage Federation of Ireland (ABFI), the group that represents brewers, distillers and drinks distributors in Ireland said: “The drinks industry is the export powerhouse delivering growth for our food and drinks sector, and is wholly committed to making a make a valuable contribution to Ireland’s exciting agri-food sector despite the political and economic uncertainty in the wake of Brexit.

“Irish whiskey exports have recorded a fourfold increase over the last decade making it the fastest growing global spirits category and over €1 billion will be invested in Irish whiskey distillery projects between 2010 and 2025.  In 2015 we had sales of over 7.7 million 9 litre cases to over 100 countries worldwide. This figure is set to exceed 12 million cases by 2020 and 24 million cases by 2030. In 2013 there were just 4 distilleries in Ireland, today there are 16 in production and 13 in planning in 18 counties across Ireland. The growth in Irish Whiskey exports is driven by strong demand in the United States, Eastern Europe, Germany and the UK. Growth was also recorded by cream liqueurs and beer with total exports of €305 million and €290 million respectively, which was an impressive performance for both categories.” 

“Despite the challenging economic and political uncertainty post the Brexit vote in the UK, the drinks industry continues to drive economic growth, exporting drinks to 139 markets worldwide. It supports over 200,000 jobs in the drinks and related hospitality sectors with an annual wage bill of €4 billion and purchases over 300m litres of milk and over 200,000 tonnes of Irish grains every year”, concluded Ross Mac Mathúna.