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Broadcasting Authority of Ireland

The Broadcasting Authority of Ireland (BAI) General Advertising Code has specific rules for alcohol brands advertising on broadcast media.

Section 8.1 of the Code specifies that:
  • spirits with an Alcohol By Volume (ABV) above 25% and so-called, “ready to drink” products (RTDs) cannot advertise on Irish broadcast media
  • advertising should not depict alcohol as a stimulant, a sedative, tranquilizer or a means of resolving personal conflicts.
  • commercial communications for alcoholic drinks shall not link the consumption of alcohol to enhanced physical performance or to driving.

Read the BAI rules around alcohol advertising below.