ABFI Statement on ECJ Ruling on MUP

Wednesday, 23 December 2015

ABFI Statement on ECJ Ruling on MUP

The Alcohol Beverage Federation of Ireland (ABFI) welcomes today’s ruling by European Court of Justice, that the effect of the introduction of minimum unit pricing (MUP) would significantly restrict the market. This means that MUP is unlikely to be implementable in Ireland.
ABFI believes that excise increases are not a viable solution in addressing the sale and misuse of alcohol. Ireland already has the most expensive alcohol in the EU and pays amongst the highest taxes on alcohol. ABFI wants to play its part in tackling alcohol misuse and believes that the reintroduction of a ban on below cost selling would be a much more effective means of ensuring alcohol is not sold as a loss leader and would end the deep discounting that distorts the market.
Alcohol consumption in this country has declined in recent years and is now in line with European norms, and we have also witnessed a significant reduction in underage drinking.
We would invite the Department of Health to engage with the industry to prioritise finding an effective solution to tackle the sale of cheap alcohol - such as reintroducing the ban on selling alcohol below cost price – which has been proven to be effective in this market.

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