Wednesday, 8 January 2014
8th January 2014 - Alcohol Beverage Federation of Ireland, the association which represents alcohol manufacturers and suppliers in Ireland, has today reiterated the importance of the Irish drinks industry after a Bord Bia report detailed the value of Irish beverage exports at €1.25bn, with whiskey leading the way and enjoying double digit growth in 2013.
The Bord Bia report released earlier depicts a buoyant, solid performing drinks sector which, despite difficult economic conditions in some developed economies and varying demand in some product categories, remains extremely important for Irish exports. The United Kingdom continues to serve as the single largest market for exports, accounting for around 31% of the total. Additionally, the global market is being driven by growth in Asia, Middle East, South America and Africa, which presents a significant opportunity for the industry.
The report also presents a positive outlook for the sector 2014, aided by an anticipated further rise in whiskey sales, the ongoing development of emerging markets and an anticipated return to growth for some key categories.
In this regard, Alcohol Beverage Federation of Ireland (ABFI) is urging the Government to do everything in its power support the industry so it can continue to build on current success, identify new markets for products and find innovative product solutions, which will in turn help to foster further economic recovery in Ireland.
Kathryn D’Arcy, Director of Alcohol Beverage Federation of Ireland commented: “With some of the most celebrated and internationally recognised brands available in over 100 markets abroad produced here, the Irish drinks industry plays a crucial role in supporting the Irish economy and promoting Ireland abroad. Bord Bia’s report today confirms this position, highlighting the major contribution that it makes to Irish exports.
One point to note from today’s report is the importance of Irish whiskey to our export performance, with strong growth recorded in the United States, Asia, Russia, Europe and Australia. This sector, which has experienced somewhat of a renaissance in the past few years, will serve continued importance in 2014. As such, our members are investing in infrastructure to keep up with global demand, with more than €300 million committed investment in whiskey distilling in this country in the last two years.
Our drinks exports are clearly a national success story and we hope that the success in exports continues apace in 2014. The Irish drinks industry, however, remains an industry under pressure, with excise on alcohol among the highest in Europe. I would urge the Government to support this important sector of the national economy in every way possible so that export growth can be fostered effectively.”
Q4 Public Relations 01 475 1444 / Ruth O’Byrnes 086 055 8331