2014 Beer Market Report

Thursday, 6 August 2015

Irish Brewers Association release ‘Irish beer 2014’ report ahead of International beer day tomorrow beer exports worth €228 million


IBA call for cut in excise tax – third highest in EU

The Irish Brewers Association (IBA), the representative voice for the brewing industry in Ireland, has today released its Annual Market Report, which shows that direct employment in the beer industry is up 8%, due to the ongoing investment by the sector in Ireland and new product development. Irish beer industry exports are worth over €220 million and the industry supports thousands of jobs in the development process of beer, from grain to glass.

While production of beer in Ireland for export fell slightly between 2013 and 2104 due to the international economic environment, the beer industry remains a major success story. Over 700 million litres of beer were produced in 2014. In Ireland 43% of beer produced is exported and beer accounts for 19% of all beverage exports. The craft beer sector continues to be a success story, making up an estimated 1.2% of the market, with 40% of microbreweries exporting.

In the new report, the IBA has called for the Government to support the sector by reducing the excise burden. Currently, Ireland has the third highest excise on beer in the EU and it is 11.4 times higher than the excise rate on beer in Germany.

Jonathan McDade, Head of the Irish Brewers Association said:

“The Irish Brewers Association’s new report highlights the important role that the brewing sector has in supporting the Irish economy. Beer production remains the most important sector within the drinks industry in terms of indigenous manufacturing and providing jobs in major brewing facilities throughout the country. As Ireland’s economy continues to recover, the brewing industry has continued to invest in Ireland, with direct employment up 8%. We know that the industry also supports thousands more jobs indirectly, including approximately 4,000 agricultural jobs. ”

“The Irish beer industry is experiencing a period of exciting development, with new breweries opening across the country and established breweries expanding and investing in new products and facilities. Craft beer was estimated to have 1.2% of market share in 2014. There has never been more choice for consumers with Ireland’s beer renaissance continuing to flourish.”

“In order to maintain the success story of the Irish beer market, the Government must reverse excise on alcohol in the next Budget. Beer was hit with a 42% excise increase over the past three years, making our beer excise the third highest in the EU. In the UK, 26,000 jobs have been created since 2013, due to a cut in beer duty. The potential for Ireland’s brewing industry is massive if excise is reversed.”

In terms of consumption trends, the report shows that beer remains Ireland’s most popular alcoholic drink, with a 47% market share. Overall, consumption of beer was up 4% between 2013 and 2014. The report looks at consumptions across the various types of beer – larger, stout and ale. It shows that a higher percentage of consumers are drinking stout (up from 29.2% - 31.1%) and ale (up from 5.4% - 5.9%).

The Irish Brewers Association was established in 1904, and is the representative voice for the brewing industry in Ireland. Today over 85% of all beer sold in Ireland is manufactured or distributed by members of the association. Its mission is to proudly promote the business interests of the Irish brewing sector by ensuring that the economic value of the industry is clearly understood.

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